Cathy Summers, CEO & Founder
Cathy has a long history of building and managing successful PR programs with a hands-on approach that delivers remarkable results. With a strong understanding of the technology landscape, she embraces the changing PR and media environment by applying lessons learned and pushing the envelope on what’s next.
From developing messaging and corporate narratives, to building thought leadership campaigns, to developing compelling content that sparks conversations, Cathy gets results that drive real business results.
Previously, Cathy held a senior leadership role at SHIFT Communications where she led the San Francisco technology practice for over 10 years. During her time at SHIFT, she developed creative campaigns that went beyond PR as usual, and setting and achieving business-driven goals and metrics that have impact. Cathy has deep expertise in the technology market, specifically
- Cloud computing/SaaS/PaaS
- Marketing/CRM/customer experience technology
- Developer tools
- Enterprise software
She has presented at Bay Area events for PRSA on the topic of technology PR and the emergence of social media, as well as been selected as a guest speaker for the University of Oregon communications department. Cathy holds a Bachelor of Arts degree in communications from the University of San Diego.