As a true PR partner, Summers PR is an extension of your marketing team. Campaigns and programs are developed and executed in alignment with your business objectives, while on-going strategic counsel ensures that the tactics will drive the right outcomes. We offer a breadth of services for your communications needs.
Messaging and Positioning
Positioning is the stake in the ground that helps your target audience understand your company. It is the foundation of your messaging strategy. Your messaging framework will determine the topics to write about and the types of messages that should be part of your content. We will work with you to capture and tell your unique story with concise, powerful and credible messaging that stands out
Social Media Management
Skilled in managing content, engagement and measurement for most B2B social media channels, we offer social media strategy and management services for clients who need more than a part-time intern engaging with their audience. Whether your goal is audience building or engagement, we can help with organic and paid campaigns to deliver the right results.
Media and Analyst Relations
We will not only connect you with the right people, but help you build relationships and credibility with relevant influencers. We put your executives on the map with impactful story lines that marry your core messages with market interest. Effective story lines go beyond a handful of articles; they deliver measurable website traffic that you can track to real business metrics.
Speaking and Awards Programming
Speaking engagements are an opportunity to position you as an expert in your field. Award wins bring credibility to your company and products. Yet, with dozens of speaking and award opportunities, it can be difficult to stay on top of every deadline. We can manage that for you. Summers PR tracks opportunities, develops content and submits on behalf of your company.
Increasingly, content is critical to the success of any communications program. But in today’s information overload, your content needs to inform and engage your current and potential customers. From bylined articles and blogs to press releases and FAQs, we can help you create a steady stream of content that educates your market about the value you bring to the table AND is compelling, timely and topical.
Whether it’s your own customer or partner event, an intimate gathering of industry luminaries or an industry conference where you want to make a splash, it is important to use these opportunities for face-to-face media interactions. Summers PR can ensure that you are connecting with the right reporters in order to build long term relationships that have impact.